I remember when I launched my first e-book; you could hear crickets on my sales page… wtf! I couldn’t understand what I did wrong. I did my homework; there was a need for the product and similar products did well in my market. So, what was the problem? During a moment of “God Help Me, Jesus!” , it came to me… they didn’t believe me!! They didn’t believe I was who I said I was hence; they didn’t believe my product could do what I said it could do. In other words, I was not credible! I hadn’t yet been able to prove to my readers that they could trust me, that I was fair, honest and knowledgeable in my business. I began to understand […]
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