Something is happening between the advertising industry and the startup scene in Brazil. The past year was weird for the economy and politics in general, even more for the creative advertising industry. Agencies have suffered all months. Who did not hold up tight, has closed the doors. Some had to join others, sell or reinvent themselves, at the same time as great creative leaders began to “retire”, making room for a young generation. In fact, crisis was already an issue back in December 2014, right after the World Cup. Chatting with VPs and Creative Directors, everyone says that projects have been…
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