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Thursday, April 21, 2016

Advertisers finally get the message: Consumers dont like crappy ads


Just five years ago in 2011, American adults spent less than an hour per day on mobile devices. By 2015, adults spent 5.6 hours a day on internet-connected devices, more than half of which (2.8 hours) were spent on mobile devices. And the average US smartphone user now spends 88 percent of his or her time on a mobile device within an app, and only 12 percent using the web browser. We spend so much time on our phones we’ve even dubbed the shoulder-stooped posture “smartphone neck.” But physiology aside, the rise in mobile usage is also creating a paradigm shift…

This story continues at The Next Web


from The Next Web http://ift.tt/1VHP5t9

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