Snapchat users are pissed that their scores have dropped without explanation

Gamification of your app is a great way to get users to continually keep coming back, and ‘stickiness’ is key if you want longevity for your business. Snapchat’s done a great job of that so far, most notably with the introduction of its points, trophy case and sticker options. However, a whole bunch of users are pretty unhappy that their Snapchat scores appear to have dropped by thousands of points overnight. A quick scan of a collection of the world’s most patient users – on Twitter, of course – reveals that, yes, indeed, people are losing their shit over missing…

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