Snapchat will put ads between your Stories in huge advertising push

For all its popularity, advertising on Snapchat has remained fairly sparse -a branded Geofilter here, a sponsored Lens there. But now you can expect a much bigger variety of video ads, as Snapchat has finally released an advertising API for its platform, called Snapchat Partners. This means that for the first time, advertising space can be bought on Snapchat via third party collaborators, according to Ad Week. Instead of trying to pen a deal with Snapchat directly, advertisers will be able to go through collaborators and their software to buy and manage huge video advertising campaigns. The API will integrate into the…

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