Google and Facebook don't just dominate online ads—they're pushing everyone else out, too

Advertising was once a huge but varied industry. Newspapers, TV, radio, magazines, billboards, and plenty of other media competed for their own piece of the pie.

The digital world could not be more different. Online ads are dominated by Google and Facebook—and they're only getting bigger. Google and Facebook are projected to take up 63.1 percent of U.S. digital ad spending in 2017—even more than had been initially expected, according to eMarketer. 

SEE ALSO: Google let advertisers target people who search for hateful terms like 'Jewish parasite,' report says

That's not set to change anytime soon, with eMarketer predicting that the Google/Facebook duopoly will grab even more market share—a full 2/3 of the market by 2019.  Read more...

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from Mashable http://ift.tt/2ygc7yw