Indie developer sold 300,000 copies of its game but found more than 1 million pirated copies

Punch Club, a game built by indie developers Tiny Build, was released in January but the company was surprised to see how many users pirated the game just two months in. In a post released today the company detailed that while its game had been sold 300,000 times, it found that the game had been pirated more than 1.6 million times with the sheer majority coming from PC gamers. The company used Unity Analytics as well as third-party tracking tools to discover when the game was legally used versus when it wasn’t and accounted for those that might have used it on…

This story continues at The Next Web

from The Next Web http://bit.ly/1LDuVxr