Blogging for your business is no easy task, but we’ve all written before, so there’s some sense of familiarity with the craft. Vlogging on the other hand, is a much more challenging investment for an organization to undertake. A strange-sounding term, vlogging describes sharing video on a consistent basis to educate, inform, build trust with and drive action from your customer base. Having just read Vlog Like A Boss: How to Kill It Online with Video Blogging by YouTuber and video marketing consultant Amy Schmittauer, I’ve learned there’s a highly actionable framework any corporate or personal brand can apply to regularly create videos…
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