In 2013 alone, 2,471 suicides in India were attributed to "failure in examination," according to the National Crime Records Bureau. It's a stark reminder of how teenagers and students are disproportionately affected by India's suicide crisis, but the academic pressure students face isn't just in school — it's at home, too.
In a bid to de-stress students and their parents, beverage-maker Mirinda launched a devastating social experiment called #ReleaseThePressure.
In #ReleaseThePressure, a bunch of high school students reveal their deepest fears around examinations by penning letters to their parents — who are more often than not the source of that stress. The parents are then called upon separately to read those letters. Read more...
More about Parenting, Suicide, Examination, Campaign, and Advertising
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