Whole Foods is getting beaten at its own game

Whole Foods has a paradoxical problem: Its products are just too popular.

The high-end grocery chain said it would close nine stores last week after a year and a half of falling same-store sales.

Yet ironically, the organic food craze it pioneered has never been bigger.

Responsibly-sourced groceries now see the sort of demand of which Whole Foods could only dream during its early decades of relative obscurity. 

SEE ALSO: Oh, kale no! Whole Foods denies it overcharges New Yorkers

But there's a catch: All the fuss over organic fare has drawn the eye of mass-market competitors like Kroger, Walmart and Costco which can easily undercut the store's steep prices.  Read more...

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