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Wednesday, November 28, 2018

Big Beer’s latest trend: Magnum-sized bottles

Big Beer’s latest trend: Magnum-sized bottles

http://bit.ly/2E349jj

One idea, endless copies.

Magnums of wine and champagne are basically the Super Big Gulps of the alcohol world, and Big Beer wants in on the fun. For those who haven’t had a magnum of wine or champagne plonk down on a dinner table, sending seismic reverberations through the wood, it’s a 1.5-liter bottle–double the size of a standard 750 ml wine bottle.

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via Fast Company http://bit.ly/2ctvQEN

November 27, 2018 at 09:16PM

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