
With each passing year, Apple takes hardware performance on the iPhone to the next level, a feat made possible by the series of A-x chips the company designs in-house. Specifically, Apple's A-x processors can be engineered and customized to run far more efficiently than what we'd otherwise see from third-parties. Indeed, the success Apple has enjoyed with its A-x processors underscores the company's insatiable appetite for owning as much of the iPhone's underlying hardware as possible. To this point, there are even rumblings that Apple is busy working on its own 5G modems.
All that said, Google in recent years has been angling to take a page out of Apple's playbook and design its own chips, an initiative that reportedly began all the way back in 2017 when the search giant began hiring veteran chip designers away from Apple.
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Google’s secretive chip design team just lost three prominent members originally appeared on BGR.com on Mon, 20 May 2019 at 22:05:11 EDT. Please see our terms for use of feeds.
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