STRATACACHE's Next-Gen Visual Marketing Supports Interactive Shopping
At GlobalShop 2019, STRATACACHE is introducing its newest marketing technology, including digital display shelving solutions that support an interactive shopping experience. The digital displays can be integrated into standard fixtures to instantly modernize sections of a store, all the while providing an experience that's centered on personalization and engagement.
The touchscreen shelving solution gives consumers the chance to look up recipes on the spot, perform mobile coupon checks, discover new products in a dynamic way and even tap into loyalty programs. STRATACACHE also notes that the "return on digital investment can be increased by monetizing screen content with high-value, prioritized brand placement and dynamic advertising content based on user preferences."
At the upcoming event, STRATACACHE will also be introducing new marketing technology with all-in-one touchscreen tablets and guided shopping experiences.
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